What your customers get to see is what matters!
Your Web presence is not only about what you offer but it is a reflection of the company’s personality, what goes on behind to deliver your products and more importantly the simplicity with which you narrate that story. Possibly you don’t have any hidden costs as compared to your competitors.
There is no going away from the fact that “first impression is probably the last impression”. Your prospective customers won’t know how good you are – the first step is to make sure you leave an impression before they delve deep. Credentialise. Highlight what you got upfront – it’s like starting a conversation.
The big question is whether your Website is helping your customer? It does depend on what kind of services you are offering. If it’s information then are your users being able to get to the right information they are looking for? Likewise for products does it provide the right buying point?