In today's economic situation where every business transaction counts, monitoring it closely and reacting to changes in real time is even more necessary. A small delay in delivery of goods to even regular customers could mean a quick termination. And in no time a possibility of even going out of business.

Using traditional approaches of Business Intelligence may not suffice as it heavily dependents on historical data and by the time you identify a problem it�s too late to react. Keeping this in mind the need today is for a capability which will help the business to identify the possibility of an anomaly and react to it almost real time.

Operational Business Intelligence provides just the mechanism where information is processed in near real time and business exceptions are delivered to the people who can take appropriate decisions and avert a potential disaster at different levels of the organizational Hierarchy.

The figure below gives a view of how information context changes as we go up the hierarchy and also each individual takes decisions from their perspective depending on the information of interest to them.