Its a well accepted fact that spreadsheet is a tool which analysts, business executives and the rest of the crowd swear by. But did you ever realize that the data that’s in there is being manually fed.Here many things can go wrong 1) wrong data 2) uncensored data (no access control) 3) stale data 4) data of convenience!Strategist, specially at the top would be taking decisions based on information from spreadsheets which can either be or all of the above mentioned points.One may argue that their data is correct and up-to-date but in reality information gets biased as it travels up the hierarchy. And here we have key people in an organization taking important decisions based on them.Operational BI on the other could provide a framework which will directly feed data into the system from various sources and be able to present information which is unbiased and would not only help take better decisions but take informed decisions in near real time.I believe that Business Intelligence is critical in the decision making process but without a proper data  source mechanism in place it could lead to results best avoided.

Email Entry BI of convenience, Operational BI, spreadsheet, spreadsheet and bi, Spreadsheet BI