For many enterprises, strategic BI has played a key role in the overall decision making process. Where trends and patterns for various business entities were identified and company wide strategies were drawn. But lately, the enterprises are realizing that its NOT enough as Strategic BI heavily depends on data marts or a data warehouse, the reason being the latency. By the time data is put in the warehouse and information is extracted, critical time is lost leading to lost opportunities from the operational point of view. Say for instance, if there is a delay in delivery then its important to notify the Production unit, Finance, Line of business Representative as well as the customer. This has various advantages and most importantly the customer will appreciate it even more as they could reschedule their production plan and save a lot of time and money, it also helps maintain the relationship with the customer to curb customer attrition and also allow the internal folks to re-schedule or re-prioritize delivery.

This is where Operational BI helps enterprises to leverage the transactional data available, process it and alert respective entities within as well as outside the organization. It also by-passes the data warehouse route and minimizes the information turn-around time.

For more on Operational BI - read the feature Operational BI vs. Traditional BI - http://www.ebizq.net/topics/bi/features/11716.html

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